Lyn Ciocca McCaleb CEO of What Matters Coaching

Lyn Ciocca McCaleb

Lyn Ciocca McCaleb coaches leaders and teams seeking professional and personal development. She is passionate about helping clients to fulfill their objectives by distilling what is most important to them in leadership and in life, learning to live and work according to what really matters and realizing and sustaining their goals.

A results oriented approach

Lyn works with leaders of many diverse organizations – start-ups, corporations, and non-profits — to bring a caring, forthright, and results-oriented approach to coaching. Lyn draws on her extensive business experience and personal development work, as well as her own share of successes and challenges, to help clients navigate and champion their own journeys. 

Lyn trained in coaching at New Ventures West in the Integral Coaching methodology and holds PCC certification with the International Coaching Federation. Her approach takes the whole person into account to create the dynamic alchemy of change, development, and deep professional and personal growth. Lyn is certified to offer the 360 assessment, The Leadership Circle Profile, the thinking and behavior profile, Emergenetics, as well as the workshops Immunity to Change, Conscious Conversations, and Creativity in Business. One of her favorite topics is exploring the Inner Critic. As an adjunct to her leadership coaching, from 2015-2017, Lyn also served as a Vistage Chair, leading a peer group of CEOs from companies ranging in size from $5- 50 million.

Prior to becoming a leadership coach, Lyn’s leadership and business background is a blend of marketing and market research ranging from the consumer package goods and natural products industries to a mixed bag of entrepreneurial experiences.  Lyn rose from product manager to Vice President at a Fortune 100 company – Vice President New Products for the development and launch of Advil Cold and Sinus, VP Marketing for Advil (formerly Whitehall Labs, now Pfizer).  Other VP positions included Interim VP Marketing for Maalox (formerly RPR now Novartis) and VP Marketing for Endurox (Pacific Health Labs).   Capitalizing on her marketing and retail knowledge, Lyn consulted with small and large businesses to develop new products and business strategies (e.g. Nature’s Way, Lederle, Emerson Group).  As a qualitative market researcher, Lyn planned and led focus groups with hundreds of consumers on topics ranging from food to education, with companies as diverse as start-ups to Fortune 500s (e.g. Kellogg’s, Danone, Cargill, and BioVittoria).

Lyn has a BA in Anthropology from the University of Pennsylvania and an MBA in Marketing from New York University. She is a graduate of the Naropa Authentic Leadership Program and has coached and taught in the program for ten years. She is a student and practitioner in the Diamond Approach spiritual path.

A passion for life

Following her passions for diving as well as for environmental conservation, the arts and education, Lyn has served on a variety of non-profits boards, including the Coral Reef Alliance, The Dairy Arts Center, Teens for Oceans, PassageWorks and currently 3rd Law Dance/Theater. Lyn recently joined Social Venture Partners in Boulder in which she works with local non-profit leaders, offering peer group and coaching support.  Lyn grew up in Sleepy Hollow, New York, but spent much of her adult life in New York City.  In 2003, she came to live in Boulder, CO, with her husband, Rob McCaleb. She considers her many transitions, including her life in Boulder and career as a leadership coach, all great adventures.

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